Some suggestions to use your practice brochure.

​

1. When handed to all new patients/clients at the first appointment your brochure than becomes a sales tool that gets passed along to friends, associates and loved ones to recruit them.

 

2. When a new patients initial appointment won’t be for several days, mail them your practice brochure with a warn cover letter.

 

3. When you give a talk you need a “leave behind” to reinforce the impression you made.

 

4. The same is true at fairs, screenings and patient/client community appreciation days.

 

5. To counteract “buyer’s remorse” give out your brochure to \

 

6. When you are a specialist trying to get referrals for generalists within a managed care plan, legal referrals or mailing your brochure with a cover letter sets the stage for a receptive follow up.

 

7. When you want to attract referrals from professionals in other professions your brochure is crucial.

 

8. You need a brochure to leave behind to reinforce all the great points

 

9. Your brochure is a perfect piece to help establish credibility with the news media, weather newspaper and radio or TV reporters.

 

10. As a promotional piece to take along to your speaking engagements your brochure does the job. Often when you call an organization to arrange a speaking engagement or even a talk show, the chairman or editor of the radio or TV program will ask for you to send them something about you and your practice.

you have made.