The biggest criticism of brochures—and of marketing efforts for senior living communities in general—is when they fail to differentiate the community.

 

“It’s an ongoing problem that in many communities, you could change the name on the brochure and it could work well for other ones. This type brochure is either a waste, or an underutilized brochure. 

 

Creating Results designed  brochures is what Trend is all about.  Trends Large bifold brochure functions like a folder and can be personalized based on a prospect’s particular interests. You can add different brochures into the folder, such as facility features, floor plans that interest them, or specific information about the care level they’d be moving into. All at no cost to you.

 

“It’s not a one-size-fits-all brochure. Our goal is to have “People walk out with a unique brochure that’s personalized to their experience.”